In 1997 Moreno Ferrari, the newly appointed designer at Italian brand C.P. Company asked himself what challenges the modern man faced, and how he could design garments to make the wearer’s daily life better. As a result, he developed the Urban Protection range that incorporates complex, mostly hidden functionality into each garment. Superficially, the outerwear pieces look identical, but on closer investigation, each garment reveals that it performs a function for a specific purpose. A jacket detects pollutants in the air and sends alerts via an LED screen; another has an integral personal safety device, while another has hidden electronics to embed music into the garment. Ferrari’s approach prioritised utility, which meant that this collection transcended seasonal trends.